![]() By the way, here's our cost accountants' report showing that this fee should be high. This subsidiary should be charged the economic costs of supporting it: let's charge them a fixed rate per line to access the company's infrastructure. Our margins pay for the fixed costs of the pipe if this subsidiary compromises our margin, the whole company will be unable to pay our fixed costs! ![]() In this case, if the subsidiary relies on the parent's pipe to each household, it's easy to imagine the boss of the traditional cable division constantly lobbying the CEO against the subsidiary disruptor imagine the endless political claims: This works better when the subsidiary does not rely on the parent's infrastructure. Why pay for HBO (sans original content of course) if you could pick ANY movie? How many industries have hurt themselves by not cannibalizing their existing revenue streams with sufficient aggressiveness? What I have proposed is worse than what was suggested even back then, right? So, why didn't the cable operators do anything? I'm bet it had to do with fear of cannibalizing existing revenue streams. It is not as if video-on-demand services had not been discussed since at least the early 90s. Would this have been sufficient to combat Netflix? Presuming identical catalogs, why would I fiddle with snail mail, scratched-up DVDs, etc.? Such an offering certainly would have created an uphill battle for Netflix. I've purposefully suggested the crappiest, most minimalist implementation I could imagine as a thought experiment. Consumers could have gone to their local cable company office and picked up this box along with unlimited movie service for, say, $20/month. Each slot would have taken 8 hours to download over the cable line and then could have been watched using a minimalist remote to pause, rewind, etc. One would have loaded up his box by going to the cable company's website and picking movies from a large catalog - one movie for slot "A" and another for slot "B". The box then would have connected to the TV's analog inputs. A consumer would have attached a Y-splitter in front of his existing cable box and then added this new box in parallel. Imagine if, in 2002, the cable companies had come offered a little, Roku-esque box which could hold two almost DVD-quality movies. That the cable companies did next to nothing to combat this disruption is astounding given that they already owned and controlled a pipe into the customer's house! Then, Netflix drastically cut the elapsed time with streaming content. Netflix fixed that albeit at the expense of elapsed time. Going to the video store, picking out titles, and remembering to return them was a huge timesink. ![]() The service Netflix provided from the beginning is a wide selection of content with little applied time on the customer's part. Select the Audio and Subtitles icon to choose an alternate language track or turn on available subtitles.įor Dolby Atmos capable Windows computers, select TV shows and movies are available in Dolby Atmos audio using the Edge browser or Netflix app for Windows.The cable companies' competitive response to Netflix has been laughable although no worse than any other established industry's response to disruption. Downloaded titles are available up to 1080p. ![]() The Netflix app for Windows 10 and Windows 11 supports downloading titles so you can watch TV shows and movies offline. If the scroll bar or back button are not visible on your screen, move your cursor until they appear. To exit video playback, select the back button in the upper left corner of your screen. While your title is playing, use the scroll bar at the bottom of the player screen to fast forward, rewind, or see more options. Playback: To play a TV show or movie, click a poster. For full information, click or tap the title within the window. TV Show or Movie Pages: Hover over a specific TV show or movie poster to see additional information, such as a brief synopsis, year(s) produced, or maturity rating. Search: Search for specific TV show or movie titles, actors, directors, or genres from the search box in the upper right corner. You can also browse genres from the Browse drop-down. Netflix streaming features on Windows computers include:īrowse rows of movie posters: The main page displays rows of TV shows and movies for you to browse. Netflix is available on Windows computers using a supported browser or the Netflix app for Windows 10 and later.
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